Ultimately, non-profit organizations are still companies, and in as much need of branding and identity as any other company out there – in fact, more so: NPOs need brand loyalty to survive, as they exist on handouts and goodwill and donations. and the stronger the brand, the more the brand loyalty. With the emerging popularity of Twitter as a marketing medium, NPOs can no longer afford to ignore the ability to get their message across to this potential goldmine of loyal followers.

Twitter is probably one of the biggest social media websites out there. Twitter offers a great opportunity for people looking to market their goods and services, leads on new clients or landing that next big job.

By sharing, connecting, engaging and retweeting, that opportunity becomes even greater. Over time, you gain trust and credibility: resulting in being an expert in your field. It’s a good way to build your brand.

When marketing yourself, you want all pieces to look similar and cohesive: logo, business cards, letterhead, envelope, website, brochure, media kit, marketing materials, signage, etc.

Twitter profile backgrounds are another tool to help market and promote your self. The background should match your existing brand or look. Twitter backgrounds get noticed: if they’re unique, fresh and stand out from the crowd.

I know everyone is not a professional designer. Here are a few tips to help you get started with your own Twitter background. This is what has worked for me.

Social media outlets are one of the best ways for small businesses to gain exposure and a following. Because you’re essentially investing your time, not your money, you can put as little or as much effort in as you see fit. This is often a great formula for entrepreneurs who don’t have a huge startup or advertising budget.

Small businesses can use Twitter to find new customers, make businesses connections, and to alert existing customers about events, sales, or new products. There are plenty of resources available to help you optimize your use of Twitter. Just remember—no one likes a spammer. Make sure your updates are informative, with a nice mix of announcements and replies. Consider Twitter a conversation, not a podium.