« All Pro Tips

Expand Your Brand’s Reach With a Custom Twitter Background

by (@mommymelee)

Posted in: ,

Social media outlets are one of the best ways for small businesses to gain exposure and a following. Because you’re essentially investing your time, not your money, you can put as little or as much effort in as you see fit. This is often a great formula for entrepreneurs who don’t have a huge startup or advertising budget.

Small businesses can use Twitter to find new customers, make businesses connections, and to alert existing customers about events, sales, or new products. There are plenty of resources available to help you optimize your use of Twitter. Just remember—no one likes a spammer. Make sure your updates are informative, with a nice mix of announcements and replies. Consider Twitter a conversation, not a podium.

Once a small business is established on Twitter (with at least 50 followers) it’s time to make the most out of the small amount of real estate offered on the Twitter profile page. A few lines and one hotlink simply aren’t enough space to convey what a small business is about or how to contact them. Additionally, the default Twitter backgrounds do very little to communicate a business’s brand!

Sticking an image in the background haphazardly can actually hurt you profile’s impact. If it tiles badly or just looks corny, you business is going to appear sloppy and amateur. On the other hand, a well-designed, helpful Twitter background will help potential followers understand who you are—and it will entice them to click “follow” and click through to your website.

Business Background Tips:
  • Make good use of the space on the left-hand side of the page.
  • Include a picture of yourself and/or your business’s logo.
  • Use a short, catchy tagline when applicable.
  • Include a link to your website, your email address, and your website(s).
  • Consider adding your phone number when appropriate.
  • If you have no design experience, let a pro design your background—you don’t want the page to reflect poorly on your brand.
  • Pay attention to the color scheme, and don’t go overboard!
About the Author
Maria is full time mom and part time small business owner who blogs at Mommy Melee and designs custom twitter backgrounds at Family First Studios.
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Design Float
  • StumbleUpon
  • TwitThis

What people are saying:

  1. Andy Etches
    March 26th, 2009 at 1:12 pm

    This is definitely a worth exercise. As a freelance designer looking for work, I’ve had comments from clients that they chose me specifically because my background showed off my logo well, which encouraged them to go to my blog/portfolio site too.

    It certainly gives you the upper-hand when competing against others with similar offerings.

    It’s also a great way to create a forum style “sticky” post, that will quickly let people know what you are about.

  2. Chris
    April 5th, 2009 at 5:54 pm

    A good route to go is to have a professional brand your Twitter page for you. Check out http://www.Twitart.com for options.

Got something constructive to say?

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>