Ultimately, non-profit organizations are still companies, and in as much need of branding and identity as any other company out there – in fact, more so: NPOs need brand loyalty to survive, as they exist on handouts and goodwill and donations. and the stronger the brand, the more the brand loyalty. With the emerging popularity of Twitter as a marketing medium, NPOs can no longer afford to ignore the ability to get their message across to this potential goldmine of loyal followers.